The Brief

PeopleGrove’s design objective is to expand its desktop Experiential Learning platform to a mobile application utilizing contemporary user experience design solutions.

step one

Define PeopleGrove’s project objectives and key deliverables

step two

Research PeopleGrove, the company and platformResearch client WGU, the university and key student / potential user demographics

step three

Identify critical demographics from WGU student life for persona development overview

step four

Identify critical demographics from WGU student life for persona development overviewCreate interview instructions and questions for platform feedback

step five

Build User Empathy Map derived from interview responses

step six

Build comprehensive User Persona based upon organizational research and interview results

step seven

Create a User Journey Map based upon the new User Persona (Sarah) and Empathy Map

step eight

Provide wireframe to illustrate proposed solutions for the new mobile app development. Two primary functional areas of focus for the new mobile application are:a) Create a persistent navigation bar to provide navigation between primary application functions, including the Student Projects section, which is a separate navigation element in the desktop version of the platform.b) Combine the “Interests” and “Search” pages by converting all interests functionality into a dropdown within the search filters menu.